Reticulum Systems
Website rebuild · First look
Eastern White Pine, three directions
Three versions of the same page. The words, the specs, the product list and the enquiry form are identical in all three, so the only thing changing is the design. Click into each one, scroll it top to bottom, and tell us which feels most like Diorio.
They are built to work as a QR destination. A trader sends the code cold, so each page has to introduce the company, show what you specialise in, and capture the enquiry with no prior context. Open them on your phone as well as your desktop.
A. Trading Floor
The modern one
Dark throughout with one warm accent and large type, broken up by three lighter sections. Photography sits full width behind the headline and drifts as you scroll. Reads as a serious wholesale trading company.
B. Heritage Mill
The established one
Lighter ground, serif headlines, and full width photography behind darkened bands. Leans on the length of time you have been doing this. The most traditional of the three and the most premium.
C. Spec Sheet
The one built for buyers
Everything in tables with a section list that follows you down the page. No large opening image. Fastest to scan for somebody who already knows what they want, and the easiest for search engines and AI tools to read and quote.
How they differ
| A. Trading Floor | B. Heritage Mill | C. Spec Sheet | |
|---|---|---|---|
| Background | Dark, 3 light sections | Light, with dark photo bands | Dark, 3 light sections |
| Headline type | Bold sans | Serif | Sans, technical |
| Opening image | Full width, headline on it | Full width, no text on it | None, straight to content |
| Specs shown as | One large table | Editorial list | Data tables |
| Feels | Modern, confident | Established, premium | Fast, technical |
What every version already covers
| Products | Boards, S4S, paneling, shiplap, tongue and groove, timbers, log siding, chink siding, bevel siding, board decking, pallet and box, industrial and non-appearance. |
| Specifications | Sizes, milling and grades for all seven product families, taken from your current site. NELMA, SPIB and WWPA patterns noted throughout. |
| Growing range | The full northeastern range through to the Maritimes. |
| Industries | Log home and timber frame, millwork and moulding, furniture and turning, retail and wholesale distribution, pallet and crating, industrial. |
| Substitution | Where white pine can stand in for cedar, ponderosa, poplar, SPF and hemlock, and where it should not be used at all. |
| Species hub | Links out to the other five species, so this page is one branch of a set. |
| Enquiry form | Contact details, company, products of interest, volume, what you buy today, location, industry, what your customers build, and notes. |
What we need from you
- Suki. We want to confirm the spelling before it goes on a page. In the softwood trade the Japanese cedar is usually written Sugi. Tell us which is right.
- Your ten locations. The current site lists ten sites and gives a city for none of them. We need the city, state and role for each.
- Where Eastern White Pine actually ships. Your main lanes and regions.
- The enquiry address. A dedicated inbox for these forms, who watches it, and whether the lead should also land anywhere else.
- Trader count. The home page says seven full time traders and the team page lists nine. We would rather ask than pick one.
- Photography. Every image on these three pages is a placeholder and is labelled as one. Real photographs of the yard, the grades and the products will change how all three look, B most of all.
- The substitution section. Read it closely. It is the section no competitor has, and it carries your name, so we want your corrections before it ships.